What is BrandArmy?

BrandArmy is marketed as a platform where influencers and content creators can build their personal brand and monetise exclusive content for paying subscribers. While not explicitly branded as an adult site, it shares many similarities with platforms like OnlyFans, where content often leans towards adult material behind paywalls.

Why is BrandArmy a Concern?

While BrandArmy may appear harmless at first glance, it presents several safeguarding concerns for children and teenagers:

•Sexualised Content: Though not promoted as such, BrandArmy is often used for adult or sexually explicit content, which is easily accessible after creating an account.

•Lack of Age Verification: There are concerns that age verification on the platform is minimal or easy to bypass, potentially allowing underage users to access or even post inappropriate content.

•Exposure to Grooming: The direct messaging and subscription features may expose young people to unsolicited messages or exploitation from adults pretending to be peers or fans.

•Pressure to Create Content: Teenagers who admire influencers may feel pressured to emulate their content creation, potentially putting themselves at risk by sharing inappropriate images or videos.

•Financial Exploitation: The app involves payment and young people are often targeted for expoloitation

If you have any additional concerns regarding this please don't hesitate to contact us via email: safeguarding@eggbuckland.com